World Kitchen moves further away from the Revere Ware brand

World Kitchen, the owners of the Revere Ware brand seem to have moved further away from treating the Revere Ware brand as anything special by abandoning a Revere Ware specific site; they now include Revere Cookware with all other brands on their site.  Another sad milestone in the modern day story of the once revered (pun intended) brand.

Here is the site from a few years ago:

Here is where you get redirected when you go to www.revereware.com now:

Unfortunately they have also removed any mention of the history of Revere Ware and made their contact page and information about their warranty very hard to find.  Their contact page can be found here and their warranty links are all listed at the bottom of their FAQ here.

They do have a FAQ now about lack of availability of replacement parts:

Where can I get knobs and handles for my Revere cookware?

We discontinued our Revere repair service in 1986 and we no longer have the replacement handles, knobs, or hardware for your cookware. We are sorry for any inconvenience.  Revereware does carry a 25 year warranty and we may be able to provide you with warranty service.  Please call our Consumer Care Center at 1-800-999-3436.

And how about this FAQ that claims the new Revere Ware with less copper is as good as the old stuff:

Why does my older Revereware seem heavier than my newer cookware that looks the same?

Through research and testing, we’ve learned that the same cooking results were achieved when using lighter materials.

By making this information harder to find, we can only assume that World Kitchen is wanting to make it harder for customers to receive warranty replacement of cookware under their warranty.  Prior to this, they had a very low reply rate on emails sent to them with warranty questions.  I personally received responses to one of five emails.

We continue to support the older (and newer) Revere Ware by making replacement parts available and will be introducing more handles, hardware, and gaskets in the next month.  Also be sure and try our Ebay categorization tool for Revere Ware to find replacement cookware.