Whatever you think of 2023, it was a good year for Revere Ware. For starters, if our sales are any indication, interest in the brand is still as strong as ever; we came close to matching our pandemic sales high in 2023. And the number of listings on eBay is still very high.
And, the Revere Ware brand has a new owner, someone that may actually care about it.
Perhaps I’ll even add some additional replacement parts this year.
I predict it will be a good year for Revere Ware.
If you like the colored Bakelite handles, there is a very nice red one on eBay right now.
The Revere Ware square skillet is one of the most iconic pieces they ever made in the vintage period. Nothing exemplifies this more than this ad (a framed copy of which is hanging in our kitchen.)
They aren’t common and they aren’t inexpensive. But if you are a serious collector, it is a must have item.
There are a couple of them on eBay right now with lids that should polish up nice; they are from the same seller in fact. (Click on the images below for the eBay links.)
I’d venture a guess that a quarter of all questions we get are about this issue. Probably untold more people return lid knobs (mostly on Amazon) because they think they got the wrong one. Take a look at these pictures that accompanied recent emails.
The questions are typically:
What you see in the above pictures is the nut insert from the old knob that has stuck to the lid screw. The corrosion on the nut insert and the state of the old knob is a pretty good indicator why; the disparate metals (typically aluminum and stainless steel) and the moisture trapped under the knob promotes corrosion which bind the screw and nut together, as the Bakelite in the knob corrode around it from years of use, and probably cleaning in the dishwasher.
The solution is to try and unscrew the nut from the screw with a pair of pliers. Most of the time this is successful. Some of the time the corrosion is bad enough that the screw will break off. If that happens, you can drill a hole and use a separate screw, as we’ve outlined here.
Hopefully this new post, and the addition of the most recent posts to our home page will help more people find this information.
Revere Ware is a classic American brand with a strong heritage of quality and innovation. We believe Revere Ware has the potential to be a leading player in the cookware market once again and are confident that Full Sail IP Partners is the right partner to help Revere Ware achieve its full potential.
Full Sail IP Partners plans to build the Revere Ware brand and expand its product line at retail by cultivating strategic licensing partnerships not only in cookware but also in other complementary areas such as bakeware, flatware, dinnerware, kitchen gadgets and others that align with Revere Ware’s brand equity. The company also plans to launch a new website and social media presence for the brand.
The Revere Ware name was milked for all its brand value for several decades before the cookware was discontinued in 2018, so color me skeptical that this won’t turn out to be more of that. But on the other hand, I welcome anything that keeps the brand going.
I searched the Instant Brands bankruptcy for information on the sale of the Revere Ware brand, but was unable to find anything. It appears they sold substantially all of the cookware products division assets in late September / early October to a holding company set up to purchase the assets. I’m guessing that this holding company has sold off the Revere Ware brand rights to Full Sail OP Partners.
Looks like starting last night the setup with our merchant processor got messed up and credit card charges started failing. We called them today and they said “It is a known issue. Let me fix it, run some test transactions, and call you back” so I expect it will be fixed shortly.
Update: it is fixed now
This post from January of 2018 is a good one as it outlines the value and mechanics of saves eBay searches.
I’ve got about 50 saves eBay searches personally. For some rare collectible items, I’ve waited years to find what I was looking for.
I highly recommend using eBay saves searches to locate those hard-to-find items, or to wait for the deal of the century on more common items.
Due to a software upgrade, our order system wasn’t able to calculate shipping costs for 36 hours until the problem was discovered.
If you tried to place an order this last Sunday or Monday Monday, please try again, it is fixed now.
In this article from Buzzfeed lists “55 Things Literally Everyone Used To Have In Their Home 30 Years Ago That I Can Guarantee NO ONE Has Anymore”
Obviously the clickbait title is a little extreme. And they missed the timeline on Revere Ware by a decade or two. 30 years ago, 1993, Revere Ware had already gone through two bankruptcies and was producing shoddy cookware in Korea and then China; they had long since lost their title as the cookware everyone wanted.
50 year ago, maybe …
Interestingly, many of the other items look far better suited to the 70’s than the 90’s. Perhaps to the 20-something blogger that wrote the article, the 90’s don’t seem that different than the 70’s. 🙂
These are rare enough that they are worth pointing out. If you want that new vintage revere ware experience, this one won’t break the bank and it is beautiful.
