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2020: It was a great year for Revere Ware!

Looking at the graph of Google searches for the term “Revere Ware” since 2004, you might think interest in the brand is dying a slow death.

But look at the bump on the far right.

Clearly, overall interest in Revere Ware has bottomed out and is now going up again.  Impressions for the ad keywords we use on Google Adwords tells an even more encouraging story.

According to the number of impressions, which tracks a wider variety of Revere Ware related searches, interest bottomed out in 2012 and has gone up significantly since then.  As another data point, here are the eBay listings graph from our revereware.org site that categorizes eBay Revere Ware auctions.

That goes back to 2009, and the number of listed items has continually gone up, with a huge bump this year.  Then there are our sales over the last year.

All I can say is wow!  Every month since April has far outperformed prior years, and December was our largest sales month since we started selling replacement parts in 2009.  The graph of total revenue per year shows the year over year bump a little clearer.

Our sales have climbed continuously since we started selling parts. The Revere Ware brand may be officially dead, but interest in Revere Ware is far from dead, and experienced quite a revival in 2020.

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Some orders are seeing a shipping delay

Due to a lost bulk shipment to our fulfillment contractor, our lid knobs went out of stuck in Late December unbeknownst to us.  We discovered it last week as we noticed that some orders from late December and forward had not been shipped.  We worked quickly last week to get more stock to our contractor’s warehouse.  The stuck orders should start shipping soon.

We apologize for the inconvenience for anyone affected by this.

Update 1/11/20 : All stuck orders have been shipped and everything is back to normal

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I love a good Revere Ware mystery

A reader requested our help in identifying a Revere Ware item – a set of pans that had no handle.

My wife just found a set of three skillets that have no handles. Might you know what this product was used for and when was it in use?

This isn’t the first time someone has asked this question.  I would have assumed these were pans that lost their handles, but they don’t show any signs that a handle was ever attached.

A little internet searching however turned up a more plausible answer.

We drove a few hours away from our house to a attend a town wide sale which had several estate sales that day also. This was near Rome New York. I asked about these Revere ware pans because they were different from others I have seen. I was told that Rome, NY had a Revere Ware factory and pans that had any factory defects were often taken home by a worker and given to family and friends. Flaws many times were very minor, sometimes the stamp on the bottom of the pan was missing (These pans have no stamp on bottom). There are no handles either and there is not a place for one. Many times these pans were used in the oven, so they didn’t care if it had a handle. So these Revere Ware pans are a rare find, normally found in the towns and surrounding areas that had a Revere ware factory.

 

 

 

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Merry Christmas and Happy Revere Ware

This month seems likely to be, like most of this year, a record setting one for us.  People appear to have really hunkered down and gotten in to home cooking if our sales of our Revere Ware replacement parts are any indication.

Just a reminder that if you are shopping with us for a present for a loved one, and hope to have it under the tree by Christmas, place your order ASAP, as Christmas is getting close and the USPS isn’t getting any faster.

Happy Holidays!

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Revere Ware deep well cooker

Reader Richard contacted us to identify an item.

A few years ago someone else asked us to identify a similar item and we were able to determine it is a Revere ware deep well cooker.  Here are a couple of references to it in various Revere Ware publications.

The deep well cooker dates back to somewhere in the early 1940’s.  How exactly it is used isn’t entirely clear.  Richards appears to fit quite nicely inside his bale handle pot, which make me think you would use it like a double boiler of sorts such that the heat applied to the bottom via the stove would spread out and cook from the bottom and the sides.  However, our own photo guide (assembled by a gentleman who is sadly no longer with us to clarify) states:

Deep Well Cookers (used in special stove-top “heat pits”) were common in 1930’s kitchens. However, post-war changes in cooking habits, stoves with smaller cook tops, and sealed ovens made them obsolete. Both items were discontinued by the early 1950’s.

Here is an example of such a stove setup:

My beautiful picture

Apparently these deep wells had heavily insulated sides that I’m guessing would cause the heat to surround the pot and cook from the sides as well as the bottom. Additionally, some of them had control knobs would allow for a timed period of high heat after which the control would automatically switch to low for a long simmer.

From all the discussions I found related to deep well cookers, it seems pretty clear that they were generally used in these stoves with a deep well.  But seeing Richards’s deep well insert inside the bale handle pot makes me wonder if the double-boiler type setup might provide much the same effect. And the way the bale handle attaches to the pot, such that it flares out which just-so-happens to create the perfect amount of clearance for the deep well insert, really makes me wonder if this wasn’t an intentional use.

I’d love to pick one up someday and try it out.  My wife used a vintage (avocado green) crock pot for many years and now is in love with her Instant Pot.  If the water bath works, adding this to our kitchen would great.

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Amazon.com product listing update

We’ve started relisting some of our products on Amazon.com.  As we relist items there, we are adjusting our listings to accommodate the increases in risk and difficulty that selling on Amazon.com has acquired in the last few years.

We want to accommodate customers that prefer prime shipping and not having to buy from a small independent seller they don’t know (it’s ok, we don’t take it personally).  But Amazon.com in their quest to be come everything to buyers, has become somewhat of a snake pit for sellers.  We’ll do our best, but buying our products on Amazon.com might be a little less convenient and a little more expensive.

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