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More Ebay Trends

I’ve been reporting on the trend of Revere Ware products listed on Ebay for some time, and the trend has been slowly rising, meaning more and more Revere Ware cookware is listed on Ebay. The holidays showed in interesting phenomenon.

Ebay count

The large dip just before the holidays could mean a couple of things. Perhaps people were snapping up Revere Ware via buy-it-now or regular auctions (less relists) or perhaps people took a break from listing their cookware because they were otherwise consumed with the holidays.

Post-holidays, the upward trend in listings seems to have resumed. Perhaps the availability of replacement parts (from us) has made Revere Ware more valuable so more people are listing their old cookware. 🙂

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The Revere Ware Community

We sell a fair amount of our parts through our website and Ebay, so Revere Ware fans are clearly online, but how Internet savvy are they?

Sadly, not that Internet savvy. Seems nobody is talking about Revere Ware on Twitter and Facebook has a sum total of zero groups related to Revere Ware.

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Ebay Trends

Since I first reported the trends I’ve been following of Revere Ware items for sale on Ebay, the trend has changed from flat to clearly rising. Since we don’t have multiple years of data to look at (yet), it is impossible to speculate whether this is a yearly cyclical trend or a general upward trend.

Ebay history

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Revere Ware Trends

The graph below represents the frequency of searches for “revere ware” on Google over about the last three years.

Google Trends

There is definitely a serious bump in searches for Revere Ware around the holidays; I am looking forward to seeing what that does to our sales. But the main point is that the frequency in searches for Revere Ware appears to be slowly dropping over time. This means that it is more important than ever to preserve the Revere Ware heritage and history, such as what we do here in making old manuals and other useful Revere Ware information available to anyone that might be looking for it.

But the other point we might infer from this graph is that less people are searching for Revere Ware information because that information is harder and harder to find. Our sales continue to grow at about 20-30% a months I am convinced because more people are able to find us, not because more people are interested in replacement parts. This is where we ask for your help. The majority of our traffic comes from blogs and other discussions where people are discussing Revere Ware, and someone posts a link to our site. You can help people find not only the useful information we provide but the parts we sell by linking to our site wherever you can.

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Revere Ware on Ebay

Undoubtedly the best places to find vintage Revere Ware are your local thrift stores and Ebay. Curious a few months back, I wanted to see how the supply of Revere Ware on Ebay fluctuates over time, so I created an automated program to determine the number of Ebay auctions for “revere ware.” As you can see form the results below, the supply of Revere Ware on Ebay has stayed pretty much the same over the last 4 months

Ebay

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How Popular is Revere Ware

We’ve been selling our replacement parts since mid-January and we just reached our 600th transaction and have sold over 1000 parts to date. As we hoped when we started making our parts, there are lots of people out there still using there vintage Revere Ware and in need of replacement parts. We’ve been tracking Ebay listings for Revere Ware cookware for the last several months and there are consistently 400-500 pieces listed at any one time.

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