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Revere Ware Parts :: 2023 :: April

Archive | April, 2023

Amazon listings – another one bites the dust

By on April 25, 2023 in Amazon

If you’ve read our blog at all, you know we’ve got a lot to say about the deficiencies of Amazon’s seller marketplace, from the sellers perspective.

Oh Amazon

Shenamazonigans

Selling on Amazon; can this be fixed?

Whoops, Amazon did it again

Amazon.com and suspended listings

Amazon feedback – don’t believe what you read

That’s just a select few.

Well they did it again, with our replacement gasket for vintage pressure cookers.  The listing has been suspended and can not be reactivated.

By my calculations, over the last 12 months, 34 of 172 gaskets we’ve sold on Amazon.com have been returned; almost 20%.  The root of the return problem is Amazons excessively generous return policy; this motivates most customers not bother with the minimum amount of due diligence before ordering.  Combine that with the fact that Amazon routinely returns items to inventory that customers claimed were damaged, and you have the perfect storm for high returns, and the delisting of specialized replacement parts like ours.

It does appear that perhaps Amazon is taking some baby steps in the right direction.  Last month, they announced that they will start flagging items with high return rates with a “frequently returned item” tag.  I’m not sure if this is meant to truly help the problem or just mark certain items with a scarlet letter.

In any event, while we’ve tried to keep as many of our parts as possible available on Amazon for the convenience of the buyer, the headache of dealing with high returns for an items with modest sales just isn’t worth it; I am somewhat relieve to let this one go.

 

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Thermic-Ray aka Norrisware

By on April 16, 2023 in History, Uncategorized

The popularity of Revere Ware in the 1940’s undoubtedly motivated some copycats.  One of these which was recently brought to our attention by reader Jim is Thermic-Ray cookware.  Jim writes:

I found a few pans in a local thrift store made by Norris Stamping and Manufacturing Co., of Los Angeles CA under the trade name of “Thermic-Ray”. Same basic design as Revere Ware, but the handles don’t seem as well made.  They were produced for a few years after the War.
Norris Stamping and Manufacturing Co., maker of Thermic-Ray, had come through WW2 as the largest manufacturer of all-steel bomb and artillery shell casings. I’m sure they were searching for peacetime business, hence this cookware. But by 1951, Norris dropped Thermic-Ray, renaming it Norrisware.
I believe at some point they gave up on copper bottoms, and went with all stainless steel designs. In 1967, Norris eventually sold the line to Regal Ware.
Here is an ad I found from 1947.
The “It’s Here!” at the top makes me think this is somewhere near the introduction of the line.   Searching the California newspaper archives shows ads only through 1951.
You can clearly see the decline in ads from 1949 on.  The brand doesn’t seem to have taken hold very well.  Interestingly though, the term also pops up in 1973.  Here is an add from that year.
Perhaps Regal Ware went back to their roots and dug up the Thermic-Ray brand name to see if it would catch on.  You can see that the cookware looks like Regal Ware cookware and not Thermic-Ray cookware.
The Norrisware brand shows up in Calfornia newspapers from 1949 through 1963.
This seems to be when they first started transitioning the name.
And sure enough, by 1963, they had transitioned to stainless steel cookware.
So, how good exactly was Thermic-Ray / Norrisware?  To evaluate them, I bought a 4 quart Dutch oven and a 7 inch sauce pan from eBay; they both have the Thermic-Ray stamp.  In terms of quality, to me, they seem relatively solid and comparable to similar Revere Ware items.  The cookware isn’t unattractive.  Here they are side-by-side with their Revere Ware equivalents.
Revere ware Thermic-Ray
4 quart Dutch oven 54.1 oz 46.2 oz -15%
7 inch sauce pan 26.2 oz 29.5 oz 13%

As you can see, from a weight perspective, the Revere Ware Dutch oven is 15% heavier than the Thermic-Ray, but the Thermic-Ray sauce pan is 13% heavier than the Revere Ware one.  I’d call them pretty comparable overall.  The Thermic-Ray copper bottom does feel solid and substantial, unlike Revere Ware copper bottoms after 1968.

Price-wise, a 6 quart Dutch Revere Ware Dutch oven was selling for $11.25 in 1949 while a similar Thermic-Ray one was selling for $9.50.  I think in the anals of history, it seems likely that Revere Ware was too much of a household name at that time for a brand like Thermic-Ray to beat, if they didn’t get significant traction even selling at a 15% discount.

 

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Revere percolator / coffee maker handle design change in 1961

By on April 3, 2023 in History

Reader Jerry contact me recently regarding the percolator styles.  I hadn’t actually notice that there are two distinct style of handles.

He was concerned about compatibility of the glass percolator tops with the different versions.

Looking through all of our old catalogs, I was able to narrow down the design change to 1961.  Catalogs prior to 1961 show the old style handle.  A catalog from February of 1961 shows some with the old style and some with the new.

Another catalog from September of 1961 shows all the coffee items with the new style.

As it turns out, both styles always used the same glass percolator top.   We’ve outlined this with more detailed information in our page for the Percolator.

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