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Archive | 2016

The economics of small business: shipping costs

free-shipping

Having been an Amazon Prime customer for quite some time, I am used to free shipping on most of what I order online, and find myself a bit annoyed when I order something where shipping is not free.  However, I also am very aware of what it costs a business to ship orders, both in postage and in handling, so I understand that these costs are real.

Large businesses like Amazon often make up for free shipping by charging more for the item; while it looks like a good deal, the customer is paying for some of it in higher prices.  Large shippers also have the benefit of being able to ship multiple orders to the same customer in a single box, so the cost of free shipping is spread out among the profit margin on many orders.  And often times, free shipping lures customers to buy more, so they can spread the cost of free shipping among the profit margin for the additional items they sell.

On the other hand, consider small businesses.  We occasionally get a comment from a customer complaining about our high shipping costs; for example, $4.25 in shipping on an order for a part that costs $2.99.

The bottom line is that for a business like ours, shipping an order for our cheapest part is the least economically viable thing we do.  It costs a certain amount for us to have an order of any size shipped; this is something we pay our fulfillment center and it doesn’t matter to them whether pick a single $2.99 item for an order or 5 items that cost $9.99; in each case, we pay the same handling fee.

Postage works similarly.  The cheapest USPS First Class Mail rate, for a 1 oz package is $2.54 (say for the aforementioned $2.99 part), and yet the cost to ship a 13 oz package (which might hold $30 worth of parts) is only $4.54, less than twice as much.  If you compare the two:

Order size Postage cost Order weight Cost per oz Cost per $
$2.99 $2.54 1 0z $2.54 $0.85
$30.00 $4.54 13 oz $0.35 $0.15

As you can see, with very small orders, the cost of postage is extremely high no matter how you measure it.

As you might also guess, there is no feasible way for us to offer free shipping on small orders (and most of our orders are for a single item); we would lose money on every order. At a certain order size, we are able to offer free shipping, and we do.  For us, this makes sense economically, right around $30, above which we offer free shipping.

So, when you consider our shipping costs, try to see the economics from our point of view.

Or, order our parts from Amazon.com and take advantage free Amazon prime shipping.  We sell almost all of our parts there too, and when we do, we also benefit from Amazon’s economies of scale.

Or, consider what other parts you might need and order more than one part at a time.  Shipping on additional parts you order will be much less relative to the overall shipping cost for the order (or free if you order more than $30 of parts).

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The economics of small business: why does that part cost so much?

We occasionally get a complaint from a customer about the cost of some of our parts.  A great example is the hardware set for our single screw handle.

Pan/skillet 1-screw handle hardware set (all sizes)

We charge $2.99 for this part.  Compare this to a standard machine screw, nut, and washer of approximately the same size which you could buy from any hardware store for perhaps 25 cents, or, if you bought a bunch of them together, pennies.

To understand why we charge what we do for a part like this, consider the difference between the standard 8/32 machine screw, washer, and nut you might buy from a hardware store, and our screw, lock washer, and barrel nut.  What hardware you buy from a hardware store is made by the billions.  The principle of economies of scale say that the more of something you make, the cheaper you can make it.

We suffer from the opposite of economies of scale. We make and sell small quantities of something that is not standard and that has to be made specially for our application.  In this case, the barrel nut is not something you can just order; the screw is of a non-standard length.  For each order, we pay quite a lot for the manufacturer to set up and make a run of these parts for us.

If we were to sell tens of thousands of these parts, the set up cost would be spread among many many parts, and be a small part of the cost.  But selling only hundreds or low thousands of these, it comes to dominate the cost of making the part.

So the next time you come across a part you need for a very niche application, to fix a rare appliance, or an old something-or-other, think about how many of these the seller is likely selling and whether it is something you can buy off-the-shelf at any hardware store, and try to understand that the economics of small business sometimes require that we sell at a certain price, or not sell at all.

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Good tea kettle maintenance

revere_kettle

A customer recently asked:

My kettle boiled dry and a bunch of stuff came out of the inside.  Is it ruined?

Unless it is leaking, your kettle probably isn’t ruined.  Because the bottom is solid copper, it tends to oxidize from exposure to the air, which will carry a blue tint.  Also, as most municipal water has some level of hardness, this builds up on the bottom (mostly) of the kettle.  What likely happened is that the boiling dry precipitated some of these deposits to flake off which is what is coming out.

It is a good idea to periodically add some pure vinegar to your kettle, boil it, and let it stand.  Then pour it out and rinse thoroughly.  That water that comes out should have lots of hard water chunks and will be very blue.  This cleans off  the deposits.

For more about Revere tea kettles, see our information page.

We sell replacement caps and triggers, and handles, for the 2 1/3 quart kettles.

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Can the copper layer on the bottom of Revere Ware cookware be repaired?

A customer wrote us with the following question:

Can my 62 year old Revere Ware “pasta-pot” be copper re-coated ?  I had boiled water dry.

The short answer is no, not that we know of.  We have never heard of a service (or a process) that does this.  There is something somewhat similar for copper cookware, called re-tinning, but that is a very different process and doesn’t apply here.

We have done tests specifically where we heated a dry pan to see what would happen.  And indeed, some of the copper came off.  However, the older, well-made cookware (and 62 years old fits squarely in that category) has a pretty thick copper layer:

1091664622118_cladding5

In our experiment, the amount of copper that came off was minimal given the overall thickness of the layer.

Having said that, if you are seeing stainless steel through the copper layer, I would thank your pan for many years of good service, and find yourself a vintage replacement.  You can find a robust market for used Revere Ware cookware on eBay, and using our helper site, can likely find a replacement for just about anything.

 

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