The Revere Ware brand has been owned for at least a couple of decades by World Kitchen, which owns a number of other formerly iconic brands, like Pyrex, Cornigware, and EKCO. World Kitchen seems to specialize in buying formerly popular vintage brands and selling very cheap knockoffs under the brand name.
Today, something is up with their Revere site. If you go to the World Kitchen Website and select the Revere brand, everything seems normal:
If you previously went to the revereware.com, it would simply redirect you to the above Revere brand page of the World Kitchen website. However, now, it shows as follows:
Just what are they up to?
The Revere Brand has languished over the decades, with a minimal selection of very poor quality cookware. It was not uncommon to hear stories about the mostly symbolic copper layer wearing off, or completely falling off. The only piece we could recommend was the tea kettle, as that seems to be a pretty simple piece that doesn’t depend on the thickness of the metal like pots, pans, and skillets do. All the other cookware was made to be thrown away after a few years (although they still honored a 25 year warranty on the copper bottom cookware).
Could they be planning a return to an actual quality product for the branded cookware?
Update 8/4/16
The revereware.com site still has the above message, but in a new twist, World Kitchens site no longer lists the Revere Ware brand on its main page, and using the sites search feature no longer brings up Revere Ware results.
The Revere Ware FAQ page and Revere Ware product page are still available via direct link though, and their brands page does still include the Revere brand.
